Those are alway temporary and impossible to satisfy. Happiness is not the fleeting moments of shots of dopamine. The problem is we have mistaking notions of happiness. The internet is addictive because dopamine is addictive.* All these companies use this phenomenon to make money. In it, he shows how each time we get a like, an upvote, heart, notification, etc., we get a small amount (a hit) of dopamine. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.I recently read The Hacking of the American Mind by Robert H. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. Yet dopamine evolved to overwhelm serotonin-because our ancestors were more likely to survive if they were constantly motivated-with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more yet its deficiency leads to depression. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery-our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.ĭopamine is the “reward” neurotransmitter that tells our brains we want more yet every substance or behavior that releases dopamine in the extreme leads to addiction. It works for industry because it gets you to buy more, but it doesn’t work for us.”
But it doesn’t make you happy it actually makes you unhappy. “If you’re told by every TV commercial and everybody you know that you’re unhappy, to ‘buy this and you’ll be happy,’ you start to believe them. The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. Robert Lustig and Discusses The Hacking of the American Mind
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